Cold Outreach Best Practices

Must FOLLOW the best practices if you are planning to do full on cold whatsapp outreach

If you’re diving into full-on cold WhatsApp outreach, it’s crucial to stick to best practices to keep your number safe.

Even if Meta lets you send messages, too many blocks from prospects can get your number banned. Meta doesn’t ban you just for sending messages; it bans you if your number gets blocked frequently.

To keep your cold WhatsApp outreach on point, follow these steps. Many of our clients use these practices daily:

Connect your number. Verify your business through Meta Business Manager. Warm up your number for 2 weeks by interacting only with opted-in or existing clients. You can ask your current clients to message your API number. Once warmed up, start your cold outreach. Begin with 10-30 ( or even 50-100 ) messages a day and gradually ramp up. Once you start cold outreach, make sure to regularly check your quality score in WABA Connect under the "Channel" section. After you finish sending out a campaign, go to WABA Connect > Channel, click "Refresh Channel Details," and check your score.

Since your business is verified and set up correctly, Meta won’t ban you right away even if you get blocked by cold prospects. Instead, Meta will give you a warning with a yellow quality score.

If your quality score drops to YELLOW, pause cold messaging for 7 days. After a week, once your score is back to GREEN, you can start messaging again. To keep track, just go to WABA Connect > Channel and click "Refresh Channel Details" to see your current score.

This way, you can keep your number safe and continue cold WhatsApp outreaching.

This approach helps you protect your number while keeping up with cold WhatsApp outreach.

You can also improve your results by personalizing your messages and using the unsubscribe/block buttons. This will help reduce your block rate and make your outreach more effective.